For our latest projects we have been using Fabric to automate the deployment workflow of our applications. Since all developers are connected to HipChat (which is already integrated with the rest of our Atlassian stack) we thought it would be useful to write a notification in the project chat room in HipChat each time an application is being deployed.
Configuring this was surprisingly simple. You just need to pick the right tools.
Here's an example of what we were able to achieve: